The FIS Alpine World Ski Championships - A Challenge for Dorhns and Their Roland Printers

Are, Sweden - In February, over 350 athletes from 60 nations participated in the Alpine World Ski Championships in Åre. This highly prominent event in winter sports attracted thousands of dedicated fans along with sponsors wanting to communicate their visual identity towards spectators and television viewers, an activity which the Roland SOLJET SJ-1045 and SJ-645 printers would play an important role in.

The Stockholm based Dohrns Reklamateljé AB was given the prestigious task of being Technical Supplier for the event. The company was given the responsibility of building up and producing the

Info board and sponsor graphics at the center of the event.

graphics for all the arenas, start and finish areas, road shows, spectator stands, etc., thus supplying all the signs and banners which had been paid for by the event sponsors. These also had to be maintained during the entire event.

In order to produce the large amount of banner and sign jobs leading up to and during the World Ski Championships, Dorhns had to invest in a high-capacity grand format printer. They chose a Roland SJ-1045 grand format printer for this challenging task. Stefan Dorhn, Project Manager, says “It has definitely been our most important project in the whole of 2006. We were running at full capacity in the days leading up to the world championships.”

Dorhns was happy that the delivery time of the SJ-1045 was short, which gave them the opportunity to get started on the massive project quickly. Stefan Dorhn also saw a clear cut advantage in the SJ-1045 using eco-solvent inks. “This saved us from having to rebuild our facilities in order to handle hard solvent inks,” he said.